Can-Am / Born With It

The one liner in the brief: "The Maverick-R is the ultimate badass machine"

Well, you don't just become a badass. It has got to be in you from the beginning.

To launch the Maverick-R, a limited run of the most powerful side by side desert racing machine in its category, we leaned into the fact that it's truly not built for just anyone. A rig like this needs to be driven by someone that carries its same killer spirit. Bring in Brian Deegan, the evil godfather and pioneer of the freestyle motocross world. We brought him and his cold blooded daughter born with that same badass gene to the middle of the desert, gave them a couple of off-road supercars and set them free to battle it out in an epic brand film. And yeah, we got a Danzig song.